In the Apollonio wine you will find the story of four generations living for, producing and dreaming of wine, inspired by the ancient musty smell. The cradle of this story is the land of Puglia, whose territory and climate make it one of the best Italian regions producing excellent wine. The grapes used, grown in endless vineyards, are carefully chosen and worked, and then let age in barrels and bottles in the fresh air of a winery in Monteroni. Apollonio’s story is long and intense.
It’s 1870 when Noè starts producing and marketing wine. His son, Marcello, modernizes the firm during the belle époque. His excellent nose for business and the help of his large Family allow him to make the qualitative leap: Marcello sets up the factory, plants the vineyards, harvests, makes wine and sells it. His farmhands, both men and women, work for him every day, even at night. Marcello’s personal participation lightens their work and he often shares a lavish meal with them for a refreshing break.
Thanks to his uprightness, passion and tenacity, he is considered a point of reference by other local wineries. During the economic boom, the winery is run by Salvatore, who marks a turning point in the business management. He aims to produce high-quality wines, starting the bottling process in 1975, using labels with the Apollonio brand. His sons, Marcello and Massimiliano, inherit the winery and begin an ambitious expansion policy beyond national borders.
Massimiliano is the wine expert and, after studying oenology, he trained in Italian, French and Spanish businesses and is a member of O.N.A.V. (National Wine Taster Organisation). Marcello is responsible for marketing and export.The Apollonio brand is distributed all over the world , synonymous of quality and reliability. The two brothers buy new lands and vineyards, and use cutting-edge technologies to make, bottle and age wine. Without forgetting their traditions.