{"id":1328,"date":"2020-07-02T14:41:46","date_gmt":"2020-07-02T12:41:46","guid":{"rendered":"https:\/\/www.apolloniovini.it\/company\/our-history\/marcello\/"},"modified":"2020-07-08T11:54:05","modified_gmt":"2020-07-08T09:54:05","slug":"marcello","status":"publish","type":"page","link":"https:\/\/www.apolloniovini.it\/en\/company\/our-history\/marcello\/","title":{"rendered":"Marcello"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">1920 |  Second generation   <\/h3>\n\n\n\n<p>Driven by the same passion inherited from his father No\u00e8, Marcello proved to be just as hardworking and enthusiastic. After moving to the town of Maglie, he bought some vineyards and rented various wine plants all across the Salento territory, from \u201cValle della Cupa\u201d (the Cupa valley) to the \u201cArneo\u201d land, up to those located in the Basilicata region. Tirelessly travelling around the region on a gig during World War II, and by car after the war ended, Marcello managed to satisfy his numerous clients, especially those from northern Italy. In fact, Salento\u2019s wine then served as an excellent \u201cblending wine\u201d due to its high alcoholic content: Piedmont, Veneto, Lombardy, or Tuscany wine merchants bought it in bulk to bottle their wines. Every Monday, many producers of the area gathered to fix market prices at the \u201cCaff\u00e8 della Borsa\u201d, which overlooked a Roman amphitheatre that had been recently dug out. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>1920 | Second generation Driven by the same passion inherited from his father No\u00e8, Marcello proved to be just as hardworking and enthusiastic. After moving to the town of Maglie, he bought some vineyards and rented various wine plants all across the Salento territory, from \u201cValle della Cupa\u201d (the Cupa valley) to the \u201cArneo\u201d land, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1330,"parent":1326,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-sub.php","meta":{"footnotes":""},"class_list":["post-1328","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marcello Apollonio 2\u00b0 Generazione. Apollonio Casa Vinicola Salento.<\/title>\n<meta name=\"description\" content=\"Marcello acquista vigneti, si appoggia a stabilimenti sparsi su tutto il territorio salentino, dalla Valle della Cupa all\u2019Arneo, fino in Basilicata.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apolloniovini.it\/en\/company\/our-history\/marcello\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marcello Apollonio 2\u00b0 Generazione. Apollonio Casa Vinicola Salento.\" \/>\n<meta property=\"og:description\" content=\"Marcello acquista vigneti, si appoggia a stabilimenti sparsi su tutto il territorio salentino, dalla Valle della Cupa all\u2019Arneo, fino in Basilicata.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.apolloniovini.it\/en\/company\/our-history\/marcello\/\" \/>\n<meta property=\"og:site_name\" content=\"Apollonio Vini\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/apolloniocasavinicola\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-08T09:54:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.apolloniovini.it\/wp-content\/uploads\/2019\/04\/marcello.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"323\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.apolloniovini.it\/en\/company\/our-history\/marcello\/\",\"url\":\"https:\/\/www.apolloniovini.it\/en\/company\/our-history\/marcello\/\",\"name\":\"Marcello Apollonio 2\u00b0 Generazione. Apollonio Casa Vinicola Salento.\",\"isPartOf\":{\"@id\":\"https:\/\/www.apolloniovini.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.apolloniovini.it\/en\/company\/our-history\/marcello\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.apolloniovini.it\/en\/company\/our-history\/marcello\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.apolloniovini.it\/wp-content\/uploads\/2019\/04\/marcello.png\",\"datePublished\":\"2020-07-02T12:41:46+00:00\",\"dateModified\":\"2020-07-08T09:54:05+00:00\",\"description\":\"Marcello acquista vigneti, si appoggia a stabilimenti sparsi su tutto il territorio salentino, dalla Valle della Cupa all\u2019Arneo, fino in Basilicata.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.apolloniovini.it\/en\/company\/our-history\/marcello\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.apolloniovini.it\/en\/company\/our-history\/marcello\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.apolloniovini.it\/en\/company\/our-history\/marcello\/#primaryimage\",\"url\":\"https:\/\/www.apolloniovini.it\/wp-content\/uploads\/2019\/04\/marcello.png\",\"contentUrl\":\"https:\/\/www.apolloniovini.it\/wp-content\/uploads\/2019\/04\/marcello.png\",\"width\":300,\"height\":323},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.apolloniovini.it\/en\/company\/our-history\/marcello\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.apolloniovini.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Company\",\"item\":\"https:\/\/www.apolloniovini.it\/en\/company\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Our History\",\"item\":\"https:\/\/www.apolloniovini.it\/en\/company\/our-history\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Marcello\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.apolloniovini.it\/#website\",\"url\":\"https:\/\/www.apolloniovini.it\/\",\"name\":\"Apollonio Vini\",\"description\":\"An Italian story since 1870\",\"publisher\":{\"@id\":\"https:\/\/www.apolloniovini.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.apolloniovini.it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.apolloniovini.it\/#organization\",\"name\":\"Apollonio Vini\",\"url\":\"https:\/\/www.apolloniovini.it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.apolloniovini.it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.apolloniovini.it\/wp-content\/uploads\/2025\/12\/apollonio-logo-marchio.png\",\"contentUrl\":\"https:\/\/www.apolloniovini.it\/wp-content\/uploads\/2025\/12\/apollonio-logo-marchio.png\",\"width\":104,\"height\":131,\"caption\":\"Apollonio Vini\"},\"image\":{\"@id\":\"https:\/\/www.apolloniovini.it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/apolloniocasavinicola\",\"https:\/\/www.instagram.com\/apolloniovini\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marcello Apollonio 2\u00b0 Generazione. Apollonio Casa Vinicola Salento.","description":"Marcello acquista vigneti, si appoggia a stabilimenti sparsi su tutto il territorio salentino, dalla Valle della Cupa all\u2019Arneo, fino in Basilicata.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.apolloniovini.it\/en\/company\/our-history\/marcello\/","og_locale":"en_US","og_type":"article","og_title":"Marcello Apollonio 2\u00b0 Generazione. Apollonio Casa Vinicola Salento.","og_description":"Marcello acquista vigneti, si appoggia a stabilimenti sparsi su tutto il territorio salentino, dalla Valle della Cupa all\u2019Arneo, fino in Basilicata.","og_url":"https:\/\/www.apolloniovini.it\/en\/company\/our-history\/marcello\/","og_site_name":"Apollonio Vini","article_publisher":"https:\/\/www.facebook.com\/apolloniocasavinicola","article_modified_time":"2020-07-08T09:54:05+00:00","og_image":[{"width":300,"height":323,"url":"https:\/\/www.apolloniovini.it\/wp-content\/uploads\/2019\/04\/marcello.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.apolloniovini.it\/en\/company\/our-history\/marcello\/","url":"https:\/\/www.apolloniovini.it\/en\/company\/our-history\/marcello\/","name":"Marcello Apollonio 2\u00b0 Generazione. Apollonio Casa Vinicola Salento.","isPartOf":{"@id":"https:\/\/www.apolloniovini.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.apolloniovini.it\/en\/company\/our-history\/marcello\/#primaryimage"},"image":{"@id":"https:\/\/www.apolloniovini.it\/en\/company\/our-history\/marcello\/#primaryimage"},"thumbnailUrl":"https:\/\/www.apolloniovini.it\/wp-content\/uploads\/2019\/04\/marcello.png","datePublished":"2020-07-02T12:41:46+00:00","dateModified":"2020-07-08T09:54:05+00:00","description":"Marcello acquista vigneti, si appoggia a stabilimenti sparsi su tutto il territorio salentino, dalla Valle della Cupa all\u2019Arneo, fino in Basilicata.","breadcrumb":{"@id":"https:\/\/www.apolloniovini.it\/en\/company\/our-history\/marcello\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.apolloniovini.it\/en\/company\/our-history\/marcello\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.apolloniovini.it\/en\/company\/our-history\/marcello\/#primaryimage","url":"https:\/\/www.apolloniovini.it\/wp-content\/uploads\/2019\/04\/marcello.png","contentUrl":"https:\/\/www.apolloniovini.it\/wp-content\/uploads\/2019\/04\/marcello.png","width":300,"height":323},{"@type":"BreadcrumbList","@id":"https:\/\/www.apolloniovini.it\/en\/company\/our-history\/marcello\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.apolloniovini.it\/en\/"},{"@type":"ListItem","position":2,"name":"Company","item":"https:\/\/www.apolloniovini.it\/en\/company\/"},{"@type":"ListItem","position":3,"name":"Our History","item":"https:\/\/www.apolloniovini.it\/en\/company\/our-history\/"},{"@type":"ListItem","position":4,"name":"Marcello"}]},{"@type":"WebSite","@id":"https:\/\/www.apolloniovini.it\/#website","url":"https:\/\/www.apolloniovini.it\/","name":"Apollonio Vini","description":"An Italian story since 1870","publisher":{"@id":"https:\/\/www.apolloniovini.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.apolloniovini.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.apolloniovini.it\/#organization","name":"Apollonio Vini","url":"https:\/\/www.apolloniovini.it\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.apolloniovini.it\/#\/schema\/logo\/image\/","url":"https:\/\/www.apolloniovini.it\/wp-content\/uploads\/2025\/12\/apollonio-logo-marchio.png","contentUrl":"https:\/\/www.apolloniovini.it\/wp-content\/uploads\/2025\/12\/apollonio-logo-marchio.png","width":104,"height":131,"caption":"Apollonio Vini"},"image":{"@id":"https:\/\/www.apolloniovini.it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/apolloniocasavinicola","https:\/\/www.instagram.com\/apolloniovini"]}]}},"_links":{"self":[{"href":"https:\/\/www.apolloniovini.it\/en\/wp-json\/wp\/v2\/pages\/1328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.apolloniovini.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.apolloniovini.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.apolloniovini.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.apolloniovini.it\/en\/wp-json\/wp\/v2\/comments?post=1328"}],"version-history":[{"count":4,"href":"https:\/\/www.apolloniovini.it\/en\/wp-json\/wp\/v2\/pages\/1328\/revisions"}],"predecessor-version":[{"id":1647,"href":"https:\/\/www.apolloniovini.it\/en\/wp-json\/wp\/v2\/pages\/1328\/revisions\/1647"}],"up":[{"embeddable":true,"href":"https:\/\/www.apolloniovini.it\/en\/wp-json\/wp\/v2\/pages\/1326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.apolloniovini.it\/en\/wp-json\/wp\/v2\/media\/1330"}],"wp:attachment":[{"href":"https:\/\/www.apolloniovini.it\/en\/wp-json\/wp\/v2\/media?parent=1328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}